We develop and produce instant-reward programs for market-leading FMCG-brands, retailers and agencies.

Producing memories:




For many years we’ve been the best in class producer of paper- and cardboard collectibles, and the preferred supplier for retailers, FMCG companies and (loyalty) agencies. We have hundreds of creative solutions to suit every budget, all with a high perceived value. All our paper and cardboard solutions can be FSC® certified and can be used for any type of campaign and brand.


We are committed to deliver the highest quality and work according the most strict safety standards when it comes to the production of plastic collectibles. All the factories we work with are regularly approved and audited, producing premiums for clients such as Kellogg’s, Frito-Lay and Ahold. We meet the strict requirements of leading brands including Universal, Hasbro and Warner Bros. With over 50 years of experience and innovation, we have an enormous portfolio of plastic collectibles which are suitable for use by FMCG companies and retailers.


We are the proud producer of many different plush toys for loyalty promotions. This translates into high-quality plush items for limited (marketing) budgets. Recently we added a brand new proposition to our plush portfolio: plush made from 100% recycled PET bottles. We collect the bottles from the ocean and transform it into beautiful and soft plush toys, You can even trace where your PET bottles were collected from the ocean by scanning the label attached to the plush!


We are well known for developing and perfecting one of the world’s most appreciated and award-winning products in the loyalty scene: The Mini Gardens. Over the last several years we have produced more than 150 million Mini Gardens. We have always been on the forefront of innovation and new ideas, looking to meet the ever-rising expectations of customers, brands and clients. Like our clients and their customers, we care about the environment we grow up in, and therefore we have developed and now offer unique solutions where we replace plastics with environmentally-friendly materials, without compromising the collectability and playability of our concepts.

CRAZE ©2020